Technavio Personalized Gifts Market Research Report Forecasts USD 11.19 Billion Growth

For additional highlights, Download a sample report here.

Key segments

the personalized gifts market is segmented by product (personalized gifts without photo and personalized gifts with photo) and distribution channel (online and offline).

Depending on the product, personalized gifts without a photo will represent maximum sales in the market. Personalized gifts without a photo include personalized texts and other wishes. They are available as clothing and accessories, decorations, kitchen utensils and tableware, sports equipment and toys, food and beverages, pet care and pet gifts. bed and bath. The growing demand is encouraging sellers to introduce innovative features to make personalized gifts more appealing to shoppers. This increases the availability of a wide range of non-photographic personal products, thereby driving the growth of the segment.

By distribution channel, the online segment will contribute significantly to the growth of the global personalized gifts market. Rising number of e-commerce vendors and increasing global penetration of smartphones have played a crucial role in the growth of the segment.

Regional Growth Analysis

Global Personalized Gifts Market is analyzed across five regions— North America, EuropeACPA, South Americaand MEA.

North America is currently the dominant region, occupying 36% of the global market share. Gift giving and Thanksgiving celebrations are an integral part of North American culture. The great popularity of the gift culture in the region encourages many sellers to offer additional promotional offers to help their customers purchase personalized gifts at a lower cost. Additionally, some vendors in the region are leveraging technologically advanced solutions for gift personalization. For example, American Greetings uses 3D imagery to personalize its online greeting cards. Many such factors increase the growth potential of the market in North America.

Identify potential segments and regions to invest in during the forecast period. Ask about the report before you buy

Market dynamics

The personalized gifts market is expected to witness substantial growth over the forecast period, primarily driven by the continuous development of new products. To meet the growing unique requirements of customers, vendors are developing new variations of personalized gifts that can be given on various occasions. For example, in May 2021, American Greetings Corp. announced a multi-year, multi-artist partnership with Roc Nation. Through this partnership, the company will develop digital and physical products featuring the authentic voices of legendary artists, as well as the Roc Nation branding. The availability of the products encourages customers to spend more on personalized gift items, which drives the growth of the market.

The report also covers information on upcoming trends and challenges that will influence market growth. Explore additional information in Download sample report.

Supplier Landscape

The personalized gifts market is fragmented due to the presence of several players and a few well-established players. The major players in the market are mainly focused on developing innovative products for the customers. Some of the established providers are acquiring smaller and regional players to help them expand their global reach. During the forecast period, the market will see the entry of several new players which will intensify the level of competition among the existing players.

Here are some of the products offered by the main suppliers:

American Greetings Corp. : The company offers a variety of sets of greeting cards, holiday cards, stationery cards, boxed cards and school Valentine’s Day cards for occasions such as birthdays, anniversaries, congratulations, encouragement , friendship, recovery, graduation, retirement, thank you, weddings. and engagement.

Bed Bath and Beyond Inc.: The company offers personalized gifts such as wedding couple champagne flutes, personalized inspirational message navigation compass, My Photo Rubik’s Cube, and more.

Plc Factory Card: The company offers personalized photo book, personalized love heart wine glass, personalized silver disc bracelet, and more.

Along with market data, Technavio offers customizations according to specific business needs. The following customization options are available for the Personalized Gifts market report:

Regional analysis

  • Further breakdown of market segmentation in demanded regions.

Information on market players

  • Detailed analysis and profiling of additional market players, vendor segmentation, and vendor offerings.
  • Know the strategies adopted by sellers during the recovery phase.

Get your queries answered by industry experts. Talk to our analyst now

Our Customers Who Bought This Report Also Bought,

Scope of the personalized gifts market

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 7%

Market Growth 2021-2025

$11.19 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Successful market contribution

North America at 36%

Main consumer countries

United States, China, Germany, United Kingdom, Canada and Japan

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

American Greetings Corp., Bed Bath and Beyond Inc., Card Factory Plc, Cimpress Plc, Corning Inc., Enesco LLC, Hallmark Licensing LLC, Personal Creations, Shutterfly Inc. and UncommonGoods LLC

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.



Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

Five forces analysis

  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by product

Market segmentation by distribution channel

  • Market segments
  • Comparison by distribution channel
  • Online – Market size and forecast 2020-2025
  • Offline – Market size and forecast 2020-2025
  • Market opportunity by distribution channel

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • North America – Market size and forecast 2020-2025
  • Europe – Market size and forecast 2020-2025
  • APAC – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Main leading countries
  • Market Opportunity by Geography
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Insight
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • American Greetings Corp.
  • Bed Bath and Beyond Inc.
  • Plc Card Factory
  • Cimpress Plc
  • Corning inc.
  • Enesco LLC
  • Hallmark Licensing LLC
  • Personal creations
  • Shutterfly Inc.
  • UncommonGoods LLC


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

About Us
Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With more than 500 industry analysts, Technavio’s library of reports Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. Technavio’s exploitable market to identify opportunities in existing and potential markets and assess their competitive positions in changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Manager
USA: +1 844 364 1100
UK: +44 203 893 3200
E-mail:[email protected]


Previous Jute Sack Industry Analysis 2022-2027, Market Trends, Share, Size, Growth and Forecast – Guam Buildup News
Next Market size analysis of soft tops and off-road vehicle accessories by 2029