Personalized Gifts Market to Surpass USD 38.66 Billion by


New York, U.S., Aug. 18, 2021 (GLOBE NEWSWIRE) — Overview of the personalized gifts market

According to a comprehensive research report by Market Research Future (MRFR), “personalized gifts market Information by product type, end user, distribution channel and region – Forecast to 2027”, the market is expected to reach USD 38.66 billion by 2027 at a CAGR of 5.83%.

Market scope

The market scope presents a complete framework of the Personalized Gifts market, depicting all the key segments, the names of the renowned companies, associated with the expected growth rate during the considered period.

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Personalized Gifts Market Competitive Landscape

The personalized gift market is flooded with many established companies, some of which include:

  • American Greetings Corporation (USA)
  • Redbubble (Australia)
  • Spencer Gifts (US)
  • Card Factory (UK)
  • Etsy Inc. (US)
  • CafePress Inc. (USA)
  • Personalization Center (US)
  • Hallmark Cards Inc. (US)
  • American Stationery (USA)
  • Archies Limited (India)

In an effort to strengthen their consumer base across the globe, these companies typically adopt effective and proven strategies such as acquisitions, partnerships, and product launches. To cite a reference, in February 2021, HPG entered into a partnership with Fracture, a reputable direct-to-consumer company, to bring the latter’s products into the promotional merchandise sector. Fracture prints can be used in various applications, as a personalized gift, desktop decoration and many more.

Major growth boosters

Thanks to the various personalized gift options available in the market and the increasing purchasing power of consumers, especially millennials, the company has grown quite rapidly over the past couple of years. Rising social and economic standards have led to a change in the shopping habits of consumers around the world. The affluent lifestyle with social media playing a major role has increased the preference for personalized gifts.

Moreover, the dominance of Western culture, mainly Father’s Day, Thanksgiving, and Mother’s Day, has propelled the personalized gift market to greater heights in other parts of the world. Moreover, the allure of personalized messages with the giveaways is also giving a massive boost to market demand.

Competitively, an increasing number of players are foraying into the global market, challenging already established companies. Not to mention, the substantial potential and growing consumer inclination for online gifts has been boon to the entire global industry. Bespoke gifts are enjoying strong demand as the green gift trend emerges faster than ever. While the e-commerce industry is expected to reach $300 billion by 2023, the personalized gift market is also expected to experience tremendous growth in the future. With the boom in internet usage and smartphone ownership, the growth of the online personalized gifts industry will remain unprecedented throughout the analysis period.

Browse the in-depth market research report (111 pages) on personalized gifts: https://www.marketresearchfuture.com/reports/personalized-gifts-market-10348

Market constraints

Despite the favorable business scenario, the global market may face issues such as inventory, supply chain and merchandising management challenges, especially in emerging regions.

COVID 19 Analysis

The COVID-19 outbreak has opened up an array of challenges in the form of a global lockdown, weakened transport networks and border restrictions. Post-lockdown, sales of non-essential items dropped at an alarming rate, affecting the personalized gift industry to a large extent. Most of the manufacturers had to temporarily stop their operations while some had to restrict their production capacity which also had a debilitating impact on the global market. however, rapid globalization along with the growing acceptance of multiple cross-cultural festivals could be a major opportunity for manufacturers over the next few years.

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Market segmentation

The Personalized Gifts industry can be categorized into few segments including distribution channels, product type, and end users with the aim of presenting a detailed understanding of the growth prospects between 2020 and 2027.

Some of the major distribution channels in the global market are in-store (supermarkets and hypermarkets, specialty stores, convenience stores and others) as well as non-store (direct and indirect).

According to the type of product, the global market has been considered for wall decoration, personalized chocolates and chocolate trays, personalized accessories, personalized planners and desk accessories, personalized clothing, personalized photo frames, personalized gifts for children, etc.

Unisex, men, children and women are the major market end users listed in the MRFR report. The leading position has been acquired by the unisex segment in the global market and would continue to grow at the fastest rate over the given period. The segment may reach $15,607.8 million by the end of 2027, according to the MRFR, due to the availability of various unisex personalized gifts, including chocolates and trays of chocolates, diaries and desk accessories , as well as photo frames.

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Regional analysis

Europe is the global market leader, having grabbed the largest share of 37.10% in 2019. The European personalized gifts market has recorded remarkable performance in response to the strong presence of several established brands and suppliers. Additionally, the booming fashion industry in France, Italy, Germany and the UK is increasing the demand for a variety of personalized products.

About Market Research Future:

Market Research Future (MRFR) is a global market research company that prides itself on its services, offering comprehensive and accurate analysis with respect to various markets and consumers around the world. Market Research Future has the distinct objective of providing clients with top quality research and granular research. Our market research by products, services, technologies, applications, end users and market players for global, regional and country market segments enables our clients to see more, know more and do more , which helps answer your most important questions. questions.

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