The COVID-19 pandemic has had a direct impact on the personalized gift market. Public gathering places, such as clubs and party halls for different occasions have been completely closed to contain the spread of the virus. However, with the restrictions and lockdowns lifted, retail stores around the world are stocking and selling essentials, including personalized gifts. In addition, suppliers operating in the market undertake frequent cleaning and disinfection activities at their manufacturing facilities to avoid the risk of contracting the virus. All of these developments will promote the growth of the market during the forecast period.
The market is expected to be driven by factors such as the continuous development of new products, the growing demand for personalized 3D printed gifts, and the growing popularity of private labels.
The report also provides information on the upcoming trends and challenges that will influence the growth of the market.
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Personalized gifts market: opportunities
Consumers in Europe are very aware of the negative impact of gifts on the environment. They show a strong preference for personalized gifts made from environmentally friendly and recycled materials. This inclination among consumers creates new growth opportunities for market sellers. In addition, the growing popularity of the culture of giving in many developing countries such as India is expected to open up significant growth opportunities in the market during the forecast period.
Personalized gifts market: segmentation by product
On the basis of product segmentation, the market generated maximum revenue in the personalized non-photo gifts segment in 2019. The segment is driven by the increasing availability of seasonal discounts for customers for online purchase. personalized decorative gifts. In addition, the increasing availability of personalized kitchenware and tableware with additional features will positively impact the growth of the segment during the forecast period.
Personalized gifts market: segmentation by geography
APAC held the largest market share in 2019 and the market growth in the region is expected to be faster compared to the market growth in other regions. The growth of the APAC market can be attributed to the increasing demand for products at regional festivals. Moreover, the increase in online sales of personalized gifts is helping the growth of the personalized gifts market in APAC.
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Personalized gifts market: main suppliers
American Greetings Corp.
The company offers a wide range of personalized gift products. Dog Add-A-Photo and Bird Beak Add-A-Photo are the main products offered by the company.
Bed Bath & Beyond Inc.
The main products offered by the company include the Wallverbs Baby Love Personalized Hanging Photo Frame Set and the Moon & Stars Embroidered Baby Boy Blanket.
Plc Card Factory
The main products offered by the company include Personalized Wedding Card – Floral Table and Personalized Birthday Card – Another Year, Another Beer.
Cimpress SA
The company offers personalized gifts such as calendars, t-shirts, jigsaw puzzles, mugs and more. These products can also be personalized in regional languages.
Enesco SARL
The company offers personalized gifts, including sports equipment, kitchenware and more. The company offers personalized gifts under its Things Remembered brand.
In addition to market data, Technavio offers customizations according to the specific needs of companies. The following customization options are available for the Personalized Gifts Market report:
Regional analysis
- New breakdown of market segmentation in requested regions.
Information on market players
- Detailed analysis and profiling of additional market players, supplier segmentation and supplier offerings.
- Know the strategies adopted by suppliers during the COVID-19 recovery phase.
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Related Reports on Personalized Gifts Market:
Global Gift Card Market – The global gift card market is segmented by type (electronic gift cards and physical gift cards) and geography (North America, Europe, APAC, MEA and South America).
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Global Gift and Souvenir Market – The global gifts and souvenirs market is segmented by product (souvenirs and novelty items, seasonal decorations, greeting cards and other gift items), distribution channel (offline and online) and geography (Europe, North America, APAC, South America, and MEA).
Request a free sample report
Global Gift Retail Market – The global gift retail market is segmented by product (souvenirs and novelty items, seasonal decorations, greeting cards, gift items and other gift items) and geography (Europe, North America, APAC, South America, and MEA).
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Global Personalized Non-Photo Gifts Market – The global personalized non-photo gifts market is segmented by product (clothing and accessories, home decor, kitchenware and tableware, stationery and greeting cards, and others), distribution channel (online and offline) and geography (APAC , Europe, AEM, North America, and South America).
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Global Personal Luxury Goods Market – The global personal luxury goods market is segmented by product (accessories, clothing, hard luxury, cosmetics and others) and geography (APAC, North America, Europe, MEA and South America).
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Abstract
Market landscape
- Market ecosystem
- Value chain analysis
Market sizing
- Market definition
- Market segment analysis
- Market size 2019
- Market Outlook: Forecast for 2019 – 2024
Five forces analysis
- The bargaining power of buyers
- Bargaining power of suppliers
- The threat of new participants
- The threat of substitutes
- Threat of rivalry
- State of the market
Market segmentation by product
- Market segments
- Comparison by product
- Personalized Gifts Without Photos – Market Size and Forecast 2019-2024
- Personalized Photo Gifts – Market Size and Forecast 2019-2024
- Market opportunity by product
Market segmentation by distribution channel
- Market segments
- Comparison by distribution channel
- Offline – Market Size and Forecast 2019-2024
- Online – Market Size and Forecast 2019-2024
- Market opportunity by distribution channel
Customer landscape
Geographic landscape
- Geographic segmentation
- Geographic comparison
- North America – Market size and forecast 2019-2024
- Europe – Market size and forecast 2019-2024
- APAC Market Size and Forecast 2019-2024
- South America – Market size and forecast 2019-2024
- MEA – Market Size and Forecast 2019-2024
- Impact of the COVID-19 pandemic on the market
- Main leading countries
- Market opportunity by geography
- Market factors
- Market challenges
- Market trends
Supplier landscape
- Overview
- Landscape disturbance
Supplier analysis
- Covered suppliers
- Positioning of sellers in the market
- American Greetings Corp.
- Bed Bath & Beyond Inc.
- Plc Card Factory
- Cimpress SA
- Corning Inc.
- Enesco SARL
- Hallmark Licensing LLC
- Personal creations
- Shutterfly Inc.
- UncommonGoods LLC
Annex
- Scope of the report
- Currency conversion rates for US $
- Research methodology
- Abreviations list
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