New Look released a line of t-shirts to celebrate Pride Month.
New Look has released a colorful collection of t-shirts to celebrate Pride Month.
For a second year, the brand is working in partnership with the LGBT Foundation, which will see them donate 100% of the profits to support the LGBTQ+ community.
The collection is made up of seven unique styles, inspired by the Progress Pride flag and costs between £11.99 and £12.99.
The limited edition range is now available for sale on newlook.com.
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Graphic designs in the collection include quotes such as “Express Yourself”, “Love is Limitless”, and “Be Proud”.
They all feature the colors of the original Pride rainbow flag alongside black, brown, light pink and blue to represent the updated and more inclusive Pride flag.
Other t-shirts in the range include swirling hearts, ‘Love is Love’, ‘Together’ and ‘We Rise’, with a small graphic on the front and a larger one on the back of the t-shirt.
In addition to the main collection, Pride t-shirts are also available in the kids and curve sections of the New Look website.
New Look has also confirmed that 100% of proceeds from the collection will be donated to the LGBT Foundation.
They say, “Pride is so much more than a party – it’s a time to come together and express what makes you authentically ‘you’.
“Our charity t-shirt collection is inspired by the new Pride Progress Flag and we’re proud to donate 100% of proceeds to the LGBT Foundation.”
To shop the collection, visit newlook.com.
Pride Month 2022
A number of brands have started releasing their Pride-themed collections for 2022.
However, each year the brands are criticized for pursuing the “pink book” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
In an effort to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they will donate to LGBT+ charities and which charities will benefit from Pride apparel sales.
This includes Target which has partnered with queer brands founded by women, TomboyX and Humankind for two limited-edition lines.
While Converse launched its mainline collection alongside “Converse By You”, which allows fans to create their own personalized “All Star” patch, license plate and laces.
Another recent release is Dr. Martens, who reinvented their classic 1461 shoes with a subtle rainbow design against the monochromatic white base.